EAST: A Behavioural Insights Tool
The EAST framework provides four simple principles to abide by when encouraging a behaviour: make it Easy, Attractive, Social and Timely (EAST).
These videos and report introduce you to this simple yet effective approach that you can use to engage people in behaviour change. You can use this to develop resources, training and much more.
Take a look at the videos for a quick overview of what each of the EAST principles looks like in practice. The EAST report is an easy read on how to apply EAST in practice.
These resources will help you to learn about the EAST framework and how you might apply it to practice. For example, applying EAST when developing health promotion materials or planning behaviour change.
Videos: 10 mins
Report executive summary: 5 mins
Full report: 1 hr 10 mins
View report https://www.bi.team/publications/east-four-simple-ways-to-apply-behavioural-insights/
View PDF /downloads/toolkit/BIT-Publication-EAST_FA_WEB(18).pdf
